Start with your questions. We’ll discuss the right scope.
Dashboard example. Test data.
Your numbers. In context.
A practical process for forward-looking decisions.
Revenue is only part of the harvest.
A full calendar can hide thin margins. A profitable month can still leave cash tight. When reports arrive without context, you are left to make big decisions alone.
We connect your books with the way your business operates. We look at cash, profit, capacity, and goals together. Then we build a plan you can review as conditions change.
Cash flow planning
See the pinch before you commit.
Bank balances show today. They do not show every payment ahead.
See what’s included
We build cash flow forecasts around your expected receipts and obligations. You can weigh timing, spending, and reserves before making a commitment.
Budgets and profit plans
Give growth a financial direction.
A revenue goal alone does not explain how to reach it. We connect sales, costs, and operating assumptions in a working plan.
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Regular reviews help show where reality differs. You can adjust with better context.
Financial analysis and KPI reviews
Find what is driving the result.
Reports can show a change without explaining its cause. We review financial and operating measures together.
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We look for trends, margin pressure, and emerging questions. You get priorities to discuss and act on.
Custom CFO dashboards
Turn scattered numbers into a story.
Switching between spreadsheets makes the bigger picture hard to see. We design dashboards around the measures that matter to your business.
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Revenue, cash, costs, and performance share a clearer view. Data sources and update frequency are agreed during setup.
Scenario and investment analysis
Explore the decision before spending.
A new hire, location, or major purchase changes more than one expense. We model assumptions and compare possible outcomes.
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You can see trade-offs and funding needs. A forecast supports judgment without promising results.
Job costing and pricing insight
Know which work supports your harvest.
Busy teams can spend too much time on thin-margin work. We examine job costs, service margins, and pricing assumptions.
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You can see where effort and return are out of balance. That insight supports better pricing and service decisions.
Internal controls and risk review
Protect what you have grown.
Unclear approvals and unchecked processes leave room for error. We review responsibilities, access, and financial workflows.
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We identify control gaps and practical improvements. Stronger controls help reduce risk. They cannot eliminate it.
Financing preparation
Bring a clearer story to your lender.
A funding conversation is harder with scattered records. We help organize financial information, forecasts, and debt schedules.
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You can explain the need and the plan behind it. Lending decisions remain with the lender.
Systems and accounting team support
Build capacity around better information.
Growth can expose gaps in your tools and team. We review system needs and accounting responsibilities.
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We can support software selection, implementation, training, or technical candidate evaluation. The goal is a stronger financial function.
MAKE YOUR FINANCIAL STORY VISIBLE
See what needs your attention.
A custom dashboard brings key measures into one view. The example below was built for a law firm. Your dashboard would reflect your business and your decisions.
“She has been helping us with our books for several years and helped us navigate through growth (adding new branches of our business) and other challenging business situations.”
Lisa DeLuca
“I most highly recommend Shelly to anyone who requires an incredible accountant who goes far beyond the norm to help manage your business.”
A fractional CFO provides financial guidance on an agreed scope. The work can include cash flow plans, budgets, forecasts, dashboards, and decision support.
How is this different from bookkeeping?
Bookkeeping records what happened in the past. CFO advisory services help you plan for what you want to happen in the future. We use reliable books to build forecasts, evaluate decisions, and turn your goals into a practical financial plan.
Do I need clean books first?
Useful analysis needs reliable inputs. We review the condition of your financial records first. If cleanup and/or monthly bookkeeping services are needed, that can be part of the plan.
Do you only work with law firms?
No. We work with business owners across industries. Law firm accounting is an additional specialty.
Is the dashboard real client data?
No. The example uses test data. It shows a dashboard format, not a client result or a promise of performance.
PLANT TODAY. PROSPER TOMORROW.
What decision is keeping you up at night?
Let’s look at the numbers behind it. Start with a call about your business and your goals.